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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Wk4 Discussion

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Q Respond to the following in a minimum of 175 words: Review Case Study 1, “Turner Test Prep Co,” which you can access in the Wk 4 Learning Activities folder. In the case study, there's little doubt that Jessica's energy and eagerness will eventually propel her to success one day. In the meantime, Jessica shares a common dilemma experienced by all business types, sizes, and experience-related backgrounds: defining the ever-changing preferences and needs of consumer groups. As an entrepreneur with minimal marketing skills, Jessica has reached out to her peers and those recently enrolled in graduate school for additional input about the premise of her Test Prep company. What are your thoughts regarding the preparation of a preliminary marketing plan? Note: Case studies are located in the last section “Part 6: Cases” in the course textbook.

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This week’s discussion is based on a case study of Jessica Turner started Turner Test Prep in the summer of 1997. After passing her CPA exam and getting rejected from Big Six accounting firms she started finding a job in other employment options (Hisrich, 1990). The Test Prep company took the responsibility of SAT, GRE, GMAT, and MCAT (Hisrich, 1990). Aside from the business, she used to teach math to students several nights a week. But this method didn’t support her for long (Hisrich, 1990). I think that Jessica never understood the importance of a preliminary marketing plan. I would like to throw some light on the importance of a preliminary marketing plan first (Hisrich, 1990). I think that creating a marketing plan initially helps to sort out a lot of things. First is the Target market. Any person planning a business must first understand the target market (Hisrich, 1990). Identifying your target audience early on is quite crucial to the marketing process because it creates a way for more decisions. Finally, the marketing messages must be fixed which later on can be spread between the target audiences (Hisrich, 1990).